I knew that would get your attention!
Networkworld.com recently published the results of a survey demonstrating the value of a wide variety of IT certifications. Specficially, respondents indicated that their IT certifications resulted in promotions, salary increases, and better jobs. May I point you to slide 8 which says "...Among those making $110,000 or more, Microsoft and VMware are the top choices...."? See the title of this post wasn't just a sneaky way to lure you into my lair of blog posts--certification can pay off. Literally.
Check it out here.